Jeff Smith is Chief Marketing Officer at Abacus Global Management, leading marketing and operational technology for the enterprise. He oversees strategy and execution across Abacus Asset Group, Abacus Wealth Advisors, Abacus Life Solutions, and ABL Tech, as well as the overarching public entity.

With a foundation in technology, analytics, and operational systems, Smith’s expertise lies in building marketing and growth strategies rooted in analytics rather than traditional creative branding. He designs and manages advanced spend models, predictive algorithms, and data-driven frameworks that optimize budget allocation, maximize returns, and ensure transparency in performance measurement. His leadership focuses on using data and technology to create measurable outcomes, aligning marketing investment with business growth and investor value.

Since joining Abacus in 2016, Smith has risen through the ranks from director of marketing to vice president and now CMO, guiding the company’s evolution during a period of rapid expansion. By integrating marketing with operational technology, he has positioned Abacus to operate with efficiency, scale intelligently, and continually refine its growth strategies through data-backed insights.

Earlier in his career, Smith directed advertising operations at SoftRock, where he implemented large-scale data and CRM systems to optimize ad spend, manage a department of more than 70 copywriters, and support campaigns that featured major national brands. This experience cemented his reputation as an executive who blends operational rigor with marketing strategy to deliver sustainable, measurable results.